Google Goggles: Google’s Scary Good Visual Search App - Gizmodo
Did you see that?!?!? Seriously, did you see that? As a visual person, I am totally into the whole “Augmented Reality” craze that is coming. It is coming, and it is going to be big. Whether it will be good, and for whom is another thing. (I came across the Google Goggles article today on Gizmodo.)
Augmented reality has been flying all over YouTube and the net for the better part of a year, but this is a great example of meaningful use. This could really influence the way a marketer thinks about his brand. Imagine being able to just click a picture of a product and the first thing that shows up is the commercial. BUT, these commercials are designed to quickly influence your purchase at the shelf. Imagine the possibilities! (This reminds me of another article by Dave Knox, Everyone is talking about Augmented Reality these days.)
I can’t wait for the this to be available for the iPhone…hurry Google geeks. Hurry. I mean geeks in that, You-Are-WAY-Too-Smart-For-Me kinda way :)
