This is a tumblelog, kinda like a blog but with short-form, mixed-media posts with stuff I like. Scroll down a bit to start reading, or a bit more to read more about me.
Advertising Expenditures Dropped 12.3% In 2009, But Digital Grew 7.3%
Total advertising expenditures fell 12.3% last year to $125.3 billion as compared to 2008, according to data released today by Kantar Media. However, Q4 2009 ad spending was off 6% against the year ago period, with nearly all media improving upon their January-September performance.
lukesnider reblogged this from emergentfutures
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Luke Snider is a slightly different creative: a classically trained designer that believes meaningful creativity should be embraced in all aspects of business. Charged with creating meaningful solutions that matter, he strives to eliminate the traditional obstructions between business silos, disciplines and cultures opening the path for the development of "creative capital." Currently, Luke a Designer at a major Consumer Packaged Goods company. He has logged nearly a decade of experience creating award-winning, meaningful solutions in brand design, product development and disruptive innovation for some of the most recognizable brands in the world. Luke received a B.S. in Design from the University of Cincinnati's College of Design, Architecture, Art & Planning.
