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} catch(err) {}Luke Snider is a slightly different creative: a classically trained designer that believes meaningful creativity should be embraced in all aspects of business. Charged with creating meaningful solutions that matter, he strives to eliminate the traditional obstructions between business silos, disciplines and cultures opening the path for the development of “creative capital.”

Currently, Luke a Designer at a major Consumer Packaged Goods company. He has logged nearly a decade of experience creating award-winning, meaningful solutions in brand design, product development and disruptive innovation for some of the most recognizable brands in the world.  Luke received a B.S. in Design from the University of Cincinnati’s College of Design, Architecture, Art &amp; Planning.</description><title>tink®</title><generator>Tumblr (3.0; @lukesnider)</generator><link>http://lukesnider.com/</link><item><title>40+GD </title><description>&lt;p&gt;Presenting @ the 40+GD event @ UC&amp;#8230;still nervous.&lt;/p&gt;</description><link>http://lukesnider.com/post/1276057178</link><guid>http://lukesnider.com/post/1276057178</guid><pubDate>Sat, 09 Oct 2010 10:12:08 -0400</pubDate></item><item><title>TEDxCincy: PASSION</title><description>&lt;img src="http://24.media.tumblr.com/tumblr_l9xbmr8mSe1qzl4gco1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;TEDxCincy: PASSION&lt;/p&gt;</description><link>http://lukesnider.com/post/1262554205</link><guid>http://lukesnider.com/post/1262554205</guid><pubDate>Thu, 07 Oct 2010 10:15:50 -0400</pubDate><category>TEDxCincy</category><category>Cincinnati</category></item><item><title>#TEDxLex</title><description>&lt;p&gt;A great event today&amp;#8230;kudos to the #TEDxLex team.&lt;/p&gt;</description><link>http://lukesnider.com/post/543410102</link><guid>http://lukesnider.com/post/543410102</guid><pubDate>Fri, 23 Apr 2010 12:30:06 -0400</pubDate></item><item><title>Practicing visual notetaking.</title><description>&lt;img src="http://25.media.tumblr.com/tumblr_l1c33p9GEv1qzl4gco1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Practicing visual notetaking.&lt;/p&gt;</description><link>http://lukesnider.com/post/543212680</link><guid>http://lukesnider.com/post/543212680</guid><pubDate>Fri, 23 Apr 2010 10:32:26 -0400</pubDate></item><item><title>Britt Selvitelle frm @Twitter is tlkin abt smthng @TED #TedxLex &amp;amp; I don&amp;#8217;t know what...</title><description>&lt;p&gt;Britt Selvitelle frm @Twitter is tlkin abt smthng @TED #TedxLex &amp;amp; I don&amp;#8217;t know what he&amp;#8217;s talkin abt, but it&amp;#8217;s awesome.&lt;/p&gt;</description><link>http://lukesnider.com/post/543094205</link><guid>http://lukesnider.com/post/543094205</guid><pubDate>Fri, 23 Apr 2010 09:19:57 -0400</pubDate></item><item><title>emergentfutures:

Advertising Expenditures Dropped 12.3% In...</title><description>&lt;img src="http://25.media.tumblr.com/tumblr_kzg6sdCLf21qz5ttno1_500.png"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;a href="http://emergentfutures.tumblr.com/post/456033054/advertising-expenditures-dropped-12-3-in-2009" class="tumblr_blog"&gt;emergentfutures&lt;/a&gt;:&lt;/p&gt;

&lt;blockquote&gt;&lt;p&gt;&lt;strong&gt;&lt;a title="Advertising Expenditures Dropped 12.3% In 2009,  But Digital Grew 7.3%"&gt;Advertising Expenditures Dropped 12.3% In 2009,  But Digital Grew 7.3%&lt;/a&gt;&lt;/strong&gt;&lt;/p&gt;

&lt;p&gt;Total advertising expenditures fell 12.3% last year to $125.3 billion as  compared to 2008, according to data released today by Kantar Media. However, Q4 2009 ad  spending was off 6% against the year ago period, with nearly all media  improving upon their January-September performance.&lt;/p&gt;&lt;/blockquote&gt;</description><link>http://lukesnider.com/post/456604003</link><guid>http://lukesnider.com/post/456604003</guid><pubDate>Thu, 18 Mar 2010 09:19:11 -0400</pubDate></item><item><title>Artist Uses LEGO Blocks to Rebuild NYC  | Inhabitat</title><description>&lt;a href="http://bit.ly/bT8FHh"&gt;Artist Uses LEGO Blocks to Rebuild NYC  | Inhabitat&lt;/a&gt;: &lt;p&gt;&lt;img height="265" width="375" alt="Lego Artist Fixes NYC" src="http://www.inhabitat.com/wp-content/uploads/2010/03/Jan-Vormann-Columbia.jpg"/&gt;&lt;/p&gt;
&lt;p&gt;We all know the ol’ Apple is special. As a creative at heart, this story put a little smile on my face.&lt;/p&gt;
&lt;blockquote&gt;&lt;span&gt;Artist Jan Vormann took a team of volunteers across &lt;a href="http://www.inhabitat.com/2010/03/09/artist-uses-legos-to-rebuild-new-york-city/%E2%80%9D"&gt;Brooklyn and Manhattan&lt;/a&gt; as part of the &lt;a href="http://ny.voltashow.com/%E2%80%9D"&gt;VOLTA artshow&lt;/a&gt; to fill in the blanks with the building blocks of our childhood.&lt;/span&gt;&lt;/blockquote&gt;</description><link>http://lukesnider.com/post/439053597</link><guid>http://lukesnider.com/post/439053597</guid><pubDate>Wed, 10 Mar 2010 09:32:33 -0500</pubDate><category>Art</category><category>NYC</category><category>Lego</category></item><item><title>PDFmyURL.com - Convert and save pdf from any webpage for free</title><description>&lt;a href="http://www.pdfmyurl.com/"&gt;PDFmyURL.com - Convert and save pdf from any webpage for free&lt;/a&gt;: &lt;p&gt;&lt;img height="121" width="107" alt="PDFmyURL.com" src="http://www.pdfmyurl.com/img/icon_big.png" align="middle"/&gt;&lt;/p&gt;
&lt;p&gt;What a great tool! I may be late to the game on this one, but a friend just sent me a website PDF from &lt;a title="pdfmyurl.com" href="http://www.pdfmyurl.com/"&gt;pdfmyurl.com&lt;/a&gt;. Who hasn’t sent someone to a website to “check it out” and it has changed, or has been taken down? PDFmyURL allows for you to convert, right on the spot, websites to PDFs. A very convenient way of sharing sites.&lt;/p&gt;</description><link>http://lukesnider.com/post/405090230</link><guid>http://lukesnider.com/post/405090230</guid><pubDate>Mon, 22 Feb 2010 11:16:08 -0500</pubDate><category>website</category><category>PDFs</category><category>PDFmyURL.com</category></item><item><title>cincinnatiartgrrl:

Checking in at the Contemporary Art...</title><description>&lt;img src="http://24.media.tumblr.com/tumblr_ky5zctmUPO1qzyjxno1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;a href="http://cincinnatiartgrrl.tumblr.com/post/401378260/checking-in-at-the-contemporary-art-center"&gt;cincinnatiartgrrl&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;Checking in at the Contemporary Art Center. &lt;br/&gt;&lt;i&gt;(Photo credit: Mary McCullough-Hudson!)&lt;/i&gt;&lt;/p&gt;
&lt;/blockquote&gt;</description><link>http://lukesnider.com/post/405079636</link><guid>http://lukesnider.com/post/405079636</guid><pubDate>Mon, 22 Feb 2010 11:07:37 -0500</pubDate></item><item><title>And the Oscar goes to...LOGORAMA by H5</title><description>&lt;a href="http://en.zappinternet.com/video/JaXyDeqRep/www.adnstream.tv"&gt;And the Oscar goes to...LOGORAMA by H5&lt;/a&gt;: &lt;p&gt;&lt;img height="211" width="375" alt="Logorama" src="http://cache.gawkerassets.com/assets/images/4/2010/02/500x_500x_logorama.jpg"/&gt;&lt;/p&gt;
&lt;p&gt;&lt;i&gt;Logorama,&lt;/i&gt; by H5, is definitely the best animated film this year, let’s just agree on that. I came across an article this morning touting a video post on &lt;a target="_blank" href="http://gizmodo.com/5469410/watch-oscar-nominated-short-logorama-now-+-really-watch-it"&gt;Gizmodo&lt;/a&gt; (by Mark WIlson). I like many others just skimmed by it…until I looked a little closer. This Oscar nominated, animated short film was made incorporating 2500 logos of various brands. Being intimately familiar with the branding world, I was immediately drawn to this. I watched it…AND watched it again. (And after I finish this post, I will watch one more time….b/c it’s that good.)&lt;/p&gt;
&lt;p&gt;I was so impressed by the fluidity of the animation, and the clever adaptation of the various logos. The contextual incorporation of these marks at various points throughout the story line are as poignant as a writer’s perfectly placed punctuation. I completely agree with Mark,&lt;/p&gt;
&lt;blockquote&gt;&lt;i&gt;“By the end, you are not bothered by the fun fast food logos or references to AOL or Microsoft. You’re frightened by the logos you could identify without ever having given the company any thought in your day to day life. You’re frightened by the familiarity of all the strangeness.”&lt;/i&gt;&lt;/blockquote&gt;
&lt;p&gt;Please watch &lt;a target="_blank" href="http://en.zappinternet.com/video/JaXyDeqRep/www.adnstream.tv"&gt;this&lt;/a&gt;…..twice, at least. You’ll thank me. (FYI, there is some slightly “NSFW” language, I wouldn’t recommend watching at work if your office isn’t cool with that.) So, watch it &lt;a target="_blank" href="http://en.zappinternet.com/video/JaXyDeqRep/www.adnstream.tv"&gt;here&lt;/a&gt;, and enjoy!&lt;/p&gt;</description><link>http://lukesnider.com/post/383988945</link><guid>http://lukesnider.com/post/383988945</guid><pubDate>Thu, 11 Feb 2010 12:22:00 -0500</pubDate><category>logorama</category><category>brands</category><category>logos</category><category>design</category></item><item><title>Goodbye Ketchup Packets, Hello Dip &amp; Squeeze!</title><description>&lt;a href="http://bit.ly/aEEmp1"&gt;Goodbye Ketchup Packets, Hello Dip &amp; Squeeze!&lt;/a&gt;: &lt;p&gt;&lt;img height="273" width="375" alt="New Heinz Ketchup Dip &amp; Squeeze Package" src="http://www.post-gazette.com/pg/images/201002/20100204brk_heinz_packet_330.jpg"/&gt;&lt;/p&gt;
&lt;p&gt;Saw this for the first time last night on NBC Nightly News, and was impressed. This is a fantastic example of true innovation…I can’t wait to dip some of my McNuggets in one of these bad boys!&lt;/p&gt;</description><link>http://lukesnider.com/post/372650694</link><guid>http://lukesnider.com/post/372650694</guid><pubDate>Fri, 05 Feb 2010 13:31:23 -0500</pubDate><category>Design</category><category>Packaging</category><category>Innovation</category><category>Heinz</category></item><item><title>Spray-On Liquid Glass...Gonna be HUGE!</title><description>&lt;a href="http://bit.ly/aDUteN"&gt;Spray-On Liquid Glass...Gonna be HUGE!&lt;/a&gt;: &lt;p&gt;&lt;img height="251" width="358" alt="Spray-on Glass" src="http://cdn.physorg.com/newman/gfx/news/hires/sprayonliqui.jpg"/&gt;&lt;/p&gt;
&lt;blockquote&gt;&lt;b&gt;(PhysOrg.com) — Spray-on liquid glass is transparent, non-toxic, and can protect virtually any surface against almost any damage from hazards such as water, UV radiation, dirt, heat, and bacterial infections. The coating is also flexible and breathable, which makes it suitable for use on an enormous array of products.&lt;/b&gt;&lt;/blockquote&gt;</description><link>http://lukesnider.com/post/370755186</link><guid>http://lukesnider.com/post/370755186</guid><pubDate>Thu, 04 Feb 2010 11:45:37 -0500</pubDate><category>Innovation</category><category>Science</category><category>Spray-On Glass</category></item><item><title>Fantastic promo site from Wrangler. Great concept. Great look....</title><description>&lt;img src="http://24.media.tumblr.com/tumblr_kxbr9papCl1qzl4gco1_500.png"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Fantastic promo site from Wrangler. Great concept. Great look. Great music. It just works.&lt;/p&gt;</description><link>http://lukesnider.com/post/370709484</link><guid>http://lukesnider.com/post/370709484</guid><pubDate>Thu, 04 Feb 2010 11:03:00 -0500</pubDate><category>Design</category><category>Website</category><category>Wrangler</category><category>Media</category></item><item><title>Who said 1st Aid can't be sexy? @Uncrate</title><description>&lt;a href="http://bit.ly/aEez4W"&gt;Who said 1st Aid can't be sexy? @Uncrate&lt;/a&gt;: &lt;p&gt;&lt;img height="245" width="375" alt="Radius 1st Aid Box" src="http://www.uncrate.com/men/images/2010/02/radius-first-aid-box-xl.jpg"/&gt;&lt;/p&gt;
&lt;p&gt;I kinda want to hurt myself on purpose…just so I can use it!&lt;/p&gt;</description><link>http://lukesnider.com/post/370683343</link><guid>http://lukesnider.com/post/370683343</guid><pubDate>Thu, 04 Feb 2010 10:38:49 -0500</pubDate><category>Design</category><category>First Aid</category><category>Uncrate</category></item><item><title>In every joke there’s a nugget of...</title><description>&lt;img src="http://25.media.tumblr.com/tumblr_kx9ycfv8Wl1qzopxxo1_500.png"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;In every joke there’s a nugget of truth…http://www.SocialMediaMullet.com RT  from &lt;a href="http://rachelmercer.tumblr.com/post/368954513/business-in-the-front-party-in-the-back"&gt;rachelmercer&lt;/a&gt;’s tumblog:&lt;i&gt; “Business in the Front, Party in the Back”&lt;/i&gt;&lt;/p&gt;</description><link>http://lukesnider.com/post/369182159</link><guid>http://lukesnider.com/post/369182159</guid><pubDate>Wed, 03 Feb 2010 15:05:30 -0500</pubDate></item><item><title>agenerousdesigner:

Google before you Tweet is the new think...</title><description>&lt;img src="http://24.media.tumblr.com/tumblr_kx6me9Csfv1qz7owdo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;a href="http://tumblr.agenerousdesigner.com/post/365639807/google-before-you-tweet-is-the-new-think-before"&gt;agenerousdesigner&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;Google before you Tweet is the new think before you speak&lt;/p&gt;
&lt;/blockquote&gt;</description><link>http://lukesnider.com/post/366952820</link><guid>http://lukesnider.com/post/366952820</guid><pubDate>Tue, 02 Feb 2010 09:01:04 -0500</pubDate><category>Twitter</category><category>Tweet</category><category>Social Media</category></item><item><title>"RT @Steveology “… not one of the marketers we surveyed listed the amount of content forwarded by..."</title><description>“RT @Steveology “… not one of the marketers we surveyed listed the amount of content forwarded by users as their most important metric…””&lt;br/&gt;&lt;br/&gt; - &lt;em&gt;&lt;a href="http://socialmediatoday.com/SMC/170872"&gt; Social Media Today | Why Content Marketers Still Don’t Get It… Forrester Study &lt;/a&gt;&lt;/em&gt;</description><link>http://lukesnider.com/post/365458566</link><guid>http://lukesnider.com/post/365458566</guid><pubDate>Mon, 01 Feb 2010 14:07:21 -0500</pubDate><category>Social Media</category><category>Marketing</category></item><item><title>Obama vs. iPad?</title><description>&lt;p&gt;Yesterday was an interesting day&amp;#8230;after a full day at the office, and an evening of civic duties, I sat down to tired and exhausted prepared to unwind. I had politely asked my TiVo record the State of the Union, quietly brewed a steaming hot cup of tea and cozied up to my opened laptop with Uncle Steve&amp;#8217;s own State of His Union.&lt;/p&gt;
&lt;p&gt;There at that point I was struck with conundrum of what to watch? Obamania in action telling us why our union is strong and we shouldn&amp;#8217;t have to worry about the impending debt we are racking up on our children and their children or their children&amp;#8217;s children&amp;#8230;.OR&amp;#8230;.four little letters, I. P. A. D.&lt;/p&gt;
&lt;p&gt;So, I went with both&amp;#8230;I watch 24, CSI and other shows with multiple screens, so why can&amp;#8217;t i watch both, right? And so I tried&amp;#8230;boy did I try. The two bantered like dueling banjos: Our nation&amp;#8217;s strong, Apple&amp;#8217;s made a ton of money, Healthcare reform needs to happen, our latest magical product, Wall Street bankers are a bunch of thieves, it&amp;#8217;s the friggin&amp;#8217; iPad!&lt;/p&gt;
&lt;p&gt;As I drove into the office this morning, I realized I wasn&amp;#8217;t the only one with this problem. The morning swill of FM I swim through everyday was filled with the same bantering I was experiencing the night before. Even the news cycle has a tough time deciding what was more important. They obviously knew what SHOULD be more important, but the reality of what people WANTED was different.&lt;/p&gt;
&lt;p&gt;I am not sure what to make of it other than, I am still trying to absorb it all.&lt;/p&gt;</description><link>http://lukesnider.com/post/358072136</link><guid>http://lukesnider.com/post/358072136</guid><pubDate>Thu, 28 Jan 2010 11:31:18 -0500</pubDate></item><item><title>P&amp;G to Open Silicon Valley Office - via Ad Age</title><description>&lt;a href="http://bit.ly/7wEhMM"&gt;P&amp;G to Open Silicon Valley Office - via Ad Age&lt;/a&gt;: &lt;p&gt;&lt;img height="270" width="355" alt="P&amp;G on Facebook" src="http://adage.com/images/bin/image/rightrail/pg-facebook-012510.jpg?1264445846"/&gt;&lt;/p&gt;
&lt;p&gt;P&amp;G is setting up shop in Silicon Valley to “help develop social-networking systems and digital-marketing capabilities with the website” according to AdAge.com.&lt;/p&gt;
&lt;p&gt;Why is this significant? This is the arguably the world’s largest advertiser getting even cosier with the worlds largest social-networking site, thus giving even more momentum to the argument for shifting marketing spending to this emerging space.&lt;/p&gt;
&lt;p&gt;Game on…&lt;/p&gt;</description><link>http://lukesnider.com/post/354533168</link><guid>http://lukesnider.com/post/354533168</guid><pubDate>Tue, 26 Jan 2010 11:26:04 -0500</pubDate><category>P&amp;G</category><category>Social Networking</category><category>Emerging Media</category><category>Advertising</category></item><item><title>Ford's "Almost" New Logo...in 1966 - Via Jalopnik</title><description>&lt;a href="http://bit.ly/6J0bjR"&gt;Ford's "Almost" New Logo...in 1966 - Via Jalopnik&lt;/a&gt;: &lt;p&gt;&lt;img height="200" width="400" alt="Ford Logo by Paul Rand" src="http://cache.gawker.com/assets/images/12/2010/01/500x_rand_ford_logo.jpg"/&gt;&lt;/p&gt;
&lt;p&gt;I like many others, love Paul Rand…and by love him I mean in that crazy-old-grandpa-that-was-a-little-scary kinda way.&lt;/p&gt;
&lt;p&gt;But he seriously had a way with the pen…and given all the changes recently in the automotive industry, I think it is about time Ford stepped up, grew a pair and embraced their well deserved future.&lt;/p&gt;
&lt;blockquote&gt;[Rand] almost singlehandedly convinced business that design was an effective tool. Anyone designing in the 1950s and 1960s owed much to Rand, who largely made it possible for us to work. He more than anyone…made the profession reputable. We went from being “commercial artists” to being graphic designers largely on his merits.&lt;/blockquote&gt;</description><link>http://lukesnider.com/post/347927043</link><guid>http://lukesnider.com/post/347927043</guid><pubDate>Fri, 22 Jan 2010 17:17:00 -0500</pubDate><category>Design</category><category>Paul Rand</category><category>Ford</category><category>Creative</category></item></channel></rss>

