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This is a tumblelog, kinda like a blog but with short-form, mixed-media posts with stuff I like. Scroll down a bit to start reading, or a bit more to read more about me.

5th February 2010

Source: post-gazette.com

Super hyperlink!

Goodbye Ketchup Packets, Hello Dip & Squeeze!

New Heinz Ketchup Dip & Squeeze Package

Saw this for the first time last night on NBC Nightly News, and was impressed. This is a fantastic example of true innovation…I can’t wait to dip some of my McNuggets in one of these bad boys!

Tags: Design Packaging Innovation Heinz
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About

Luke Snider is a slightly different creative: a classically trained designer that believes meaningful creativity should be embraced in all aspects of business. Charged with creating meaningful solutions that matter, he strives to eliminate the traditional obstructions between business silos, disciplines and cultures opening the path for the development of "creative capital." Currently, Luke a Designer at a major Consumer Packaged Goods company. He has logged nearly a decade of experience creating award-winning, meaningful solutions in brand design, product development and disruptive innovation for some of the most recognizable brands in the world. Luke received a B.S. in Design from the University of Cincinnati's College of Design, Architecture, Art & Planning.

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