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Saw this for the first time last night on NBC Nightly News, and was impressed. This is a fantastic example of true innovation…I can’t wait to dip some of my McNuggets in one of these bad boys!

(PhysOrg.com) — Spray-on liquid glass is transparent, non-toxic, and can protect virtually any surface against almost any damage from hazards such as water, UV radiation, dirt, heat, and bacterial infections. The coating is also flexible and breathable, which makes it suitable for use on an enormous array of products.

The future of marketing is in on Madison Ave., right? Maybe not… If the folks here in Cincinnati have their way, you may be visiting the Queen City for that next big campaign.

With the likes of P&G, Krogers, Scripps & others, this initiative headed up by Rich Kiley has the firepower to make a real run at becoming the Silicon Valley of Consumer Marketing.

A RT @pblackshaw, reminded me from an earlier article written in the Cincinnati Business Courier.

A Bonanza of Opportunities

2010, two thousand and ten, or twenty ten (whatever you want to call it) brings with it a tremendous amount of anticipation. What will this year bring?

As we look to find the next “big idea” we have to constantly be probing, digging, and trying to forecast where we THINK consumers, the economy, and everything else will be headed. 
I try to stay up on trends through a various group of resources, one of which I am personally fond of, trendwatching.com.
Trendwatching.com has published their 10 Crucial Consumer Trends for 2010. It’s informative and has some good insights into why we are here, and where we’re headed.
I am reposting their overview, but it’s definitely worth the read. Enjoy.

Forget the recession: the societal changes that will dominate 2010 were set in motion way before we temporarily stared into the abyss. More »

Urban culture is the culture. Extreme urbanization, in 2010, 2011, 2012 and far beyond will lead to more sophisticated and demanding consumers around the world. More »

Whatever it is you’re selling or launching this year, it will be reviewed ‘en masse’, live, 24/7. More »

Closely tied to what constitutes status (which is becoming more fragmented), luxury will be whatever consumers want it to be over the next 12 months. More »

Online lifestyles are fueling and encouraging ‘real world’ meet-ups like there’s no tomorrow, shattering all cliches and predictions about a desk-bound, virtual, isolated future. More »

To really reach some meaningful sustainability goals this year, corporations and governments will have to forcefully make it ‘easy’ for consumers to be more green, by restricting the alternatives. More »

Tracking and alerting are the new search, and 2010 will see countless new INFOLUST services that will help consumers expand their web of control. More »

This year, generosity as a trend will adapt to the zeitgeist, leading to more pragmatic and collaborative donation services for consumers. More »

With hundreds of millions of consumers now nurturing some sort of online profile, 2010 is a good year to introduce some services to help them make the most of it (financially), from intention-based models to digital afterlife services. More »

2010 will be even more opinionated, risqué, outspoken, if not ‘raw’ than 2009; you can thank the anything-goes online world for that. Will your brand be as daring? More »

For all you creative-types out there…being “creative” isn’t enough to be “innovative.” According to the latest Harvard Business Review, a study completed by professors from Harvard Business School, Insead and Brigham Young University have just completed a six-year study of more than 3,000 executives and 500 innovative entrepreneur.

This study shows true innovators inherently share five skills that separate them from everyone else; associating, questioning, observing, experimenting and networking. These skills aren’t just a gift, true innovators just don’t practice these skills this is how they live. Insead’s Hal Gregersen sums it up simply in an article by Mark Tutton, of CNN:

“What the innovators have in common is that they can put together ideas and information in unique combinations that nobody else has quite put together before.”