tink®

Logorama, by H5, is definitely the best animated film this year, let’s just agree on that. I came across an article this morning touting a video post on Gizmodo (by Mark WIlson). I like many others just skimmed by it…until I looked a little closer. This Oscar nominated, animated short film was made incorporating 2500 logos of various brands. Being intimately familiar with the branding world, I was immediately drawn to this. I watched it…AND watched it again. (And after I finish this post, I will watch one more time….b/c it’s that good.)

I was so impressed by the fluidity of the animation, and the clever adaptation of the various logos. The contextual incorporation of these marks at various points throughout the story line are as poignant as a writer’s perfectly placed punctuation. I completely agree with Mark,

“By the end, you are not bothered by the fun fast food logos or references to AOL or Microsoft. You’re frightened by the logos you could identify without ever having given the company any thought in your day to day life. You’re frightened by the familiarity of all the strangeness.”

Please watch this…..twice, at least. You’ll thank me. (FYI, there is some slightly “NSFW” language, I wouldn’t recommend watching at work if your office isn’t cool with that.) So, watch it here, and enjoy!